If the Eagles are facing fourth-and-short nearly anywhere on the field, opposing defenses know what is coming: the Tush Push.

Philadelphia's quarterback sneak is one of the most consistently effective plays in recent NFL memory, and in a copycat league, other team's have attempted to add it to their own playbook.

Thus far, the rest of the league has not yet found the success that the Eagles have.

On Monday night, the Giants’ Tush Push got absolutely stuffed by the Seahawks defense.

What makes the Eagles' take on the play so effective? Center Jason Kelce, one of the key players involved in the Tush Push, has an answer.

“I think we spend more time, quite frankly, coaching the play up from a technical standpoint,” Kelce told WIP radio in Philadelphia on Wednesday. “Most teams don’t coach quarterback sneaks, they just put it in on short yardage. Maybe you discuss it briefly at a meeting, but there’s not a lot of detail put into it.”

Kelce said that a rugby coach spoke with Eagles offensive line coach Jeff Stoutland to help the team with the play.

“It’s organized mass,” Kelce said. “That’s the whole thing the guy just kept saying. And you can’t stop it if it’s organized properly. I think that the more you coach it up and the more detailed it is, the more organized it is.”

As things stand, the Eagles’ Tush Push, or “Brotherly Shove” as others have dubbed it, is quite reliable, and Philadelphia has leaned on the play more than any other team in the NFL.

The rest of the league may eventually catch up, but according to Kelce, it's going to take some practice.