UPDATE: Superfly has issued the following statement to 18 News:
Woodstock 50 hired Superfly to leverage our expertise as veteran event producers to manage festival operations, a role that aligned with our mission of creating shared experiences that build community. Throughout our engagement our team provided counsel and recommendation on the necessary elements required to produce a safe and first class experience. Following the decision of one of our clients, Dentsu, to cancel the event, we will no longer be participating in ongoing related activities.
The production company Superfly has dropped out of Woodstock 50, according to Rolling Stone.
Superfly, based out of New York City, Chicago, and San Francisco, was one of two production companies running the festival at The Glen, according to organizers, along with CID.
A Rolling Stone source who has worked on many festivals over the last 20 years says that the loss of Superfly is “catastrophic.” “With Superfly leaving the fold, that’s just the death knell,” the source said. “Any festivalgoer knows now that Superfly doesn’t have faith in it. I don’t know how you recover from that. It’s impossible.”
Superfly’s withdraw from the festival comes days after financier Dentsu Aegis Network announced they were no longer working with Woodstock 50 and announced the cancelation of the festival.
Woodstock 50 co-founder Michael Lang released two statements following Dentsu’s withdraw saying that Woodstock 50 would still be held.
A report from Billboard says that the festival asked two companies for $20 million to keep the festival alive.