Rochester, NY – Get ready to start your engines because Genesee Beer is back to the races. Genesee Beer announced today its return as the Official Beer of Watkins Glen International in its first commercial sponsorship in over a decade.
The multi-year sponsorship includes Genesee branding on the largest beer can in New York State with over 2.5 MILLION ounces, category exclusive logo and promotional rights, a free Genesee Summer Concert Series, hundreds of fan experiences and more!
Following a 40-year hiatus, this partnership is being reignited at the perfect time. Genesee Brewing Company is now ready to expand and create even more, authentic Genesee experiences for loyalists and new fans alike.
In 2018, Genesee Brewing Company completed a $48.5 million modernization project in Rochester making New York State’s oldest brewery its most updated and efficient. Now that Genesee has secured its future in Rochester, the company is moving focus to commercial operations.
“Genesee Beer is the best it’s ever been, and now we get to celebrate that with our fans at The Glen," said Janine Schoos, associate brand director for Genesee. “We’re thrilled to once again sponsor Watkins Glen International and bring together our love of great racing and great beer.”