National ad campaign to encourage people to ‘Visit Binghamton’


Backers of Binghamton tourism want visitors to be a part of our story.

A national ad campaign will be launched highlighting six locations with interesting stories to tell.

As part of a major rebranding, the Greater Binghamton Convention and Visitors Bureau is now calling itself Visit Binghamton.

On Wednesday, it was conducting interviews and taking video and photos at the Anthony Brunelli Fine Arts gallery and Mabel D Orr boutique.

The goal is to create both a lengthy video and shorter vignettes that can be used for out-of-town advertising.

Director Judi Hess says Visit Binghamton plans to highlight our area’s rich cultural history.

“The fact that we’ve got these amazing architectural buildings that are now a little gallery or a mom and pop boutique, it’s showing that we’re using the strengths of what we built on in the past and we’re making something that’s new and cool,” said Hess.

Other locations are the Garage Taco Bar and Lackawanna Train Station in Binghamton, the Goodwill Theater in Johnson City and Oaks Inn restaurant in Endicott.

Money for the project is coming from the bureau’s budget which is supported by the county’s hotel occupancy tax.

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