JOHNSON CITY, N.Y. - The Red Cross is cutting out some letters in an effort to increase blood donations.
The organization has launched its Missing Types campaign by removing the letters A, B, and O from its branding, social media pages, signs, and websites.
The letters represent the three main blood groups, but by emphasizing which type was in most critical need, the Red Cross feared that donors with other types might think their donation wasn't needed.
Senior Account Manager Theresa Blank says someone in the U.S. needs blood every two seconds.
Blank says her daughter was saved from the blood she received.
"When your child is sick the last thing you want is to not be able to get them the medicine they need and that's how we have to look at blood for many people blood is medicine," said Blank.
Blank says the summer months bring a blood shortage so she urges people to give as often as they can.
You can schedule a donation at RedCross.org/MissingTypes or by calling 800-733-2767.