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Comfort and Son Jewelers gear up for Valentine's Day

BINGHAMTON, N.Y. - With precious little time left before Valentine's Day, local jewelers and gift shops are prepared for the last-minute rush.

Comfort and Son Jewelers and its companion store Comfort Gifts in Vestal has added some additional staffing in the lead up to the holiday focused on love.

Comfort and Son is a full service jeweler with everything from diamonds to watches.

Comfort Gifts has a wide selection of items from art glass to handbags and is our area's exclusive retailer of MacKenzie-Childs products.

Owner Adam Comfort says he has gift ideas for $50 dollars to $2,000. "We've been doing this a long time.  I'm 4th generation to now be doing this and we've come through generations of customers as well.  Our customers trust us to help them and guide them to make a good purchase, something that won't have to be returned and something that they can be proud of."

Comfort says he opened the gift store in 2012 in part so that he could offer gift options at a lower price point.

Both stores, located on the Vestal Parkway, will be open tomorrow from 10 until 7 p.m.

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