Idea Kraft in Binghamton has launched its 3rd annual “Re-Kraft” contest


A local branding and marketing firm is offering to give a local business or non-profit a whole new look.

Idea Kraft in Binghamton has launched its 3rd annual “Re-Kraft” contest.

The full-service creative agency will work at no charge with the winner over the course of 48 hours next month to develop a whole new brand.

The contest is open to small businesses, start-ups and non-profit organizations.

Owner and Creative Director Ewelina Zajac-Holdrege says an updated professional look can make a big difference. “The branding is so critical these days for any business, large or small.  And we are trying to pick up the underdog.  Somebody that has a great idea, a great concept, has been supporting our community.”

Holdrege says candidates must be available on April 25th and 26th for the rebranding event.

Applications are being accepted now through March 22nd.

You can submit at

Winners must be open to having a change.

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