‘Duke’, the dog in Bush’s Baked Beans commercials, dies

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The iconic pooch that portrayed ‘Duke’ in commercials for Bush’s Baked Beans has died, his owner confirms.

‘Duke,’ whose real name is ‘Sam,’ had to be euthanized when his cancer became aggressive.

 Bush’s confirms the death on Facebook, saying they will still use Sam in their advertisements.

“We continue to be overwhelmed by fan interest and their love of Duke. The relationship between Jay and his beloved dog Duke is the embodiment of the BUSH’S brand, and has been a part of our family story for more than 20 years. During that time, we’ve worked closely with several dogs who portrayed Duke in our commercials, including Sam. While Sam has not worked with us in years, we are saddened by the news of his passing and are grateful to have had him depict Duke. Because Duke is iconic to BUSH’S and so adored by our fans, we will continue to use him in our ads.” 

His owner posted the following sentiment on Facebook:

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