Craft beverages and large-scale events help boost Southern Tier tourism

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The tourism business is booming in the Southern Tier thanks to craft beverages and large-scale events happening in our area.

Greater Binghamton Convention and Visitor’s Bureau President Judi Hess gave a presentation to members of the Broome County Legislature on Tuesday.

She says the area’s craft breweries are shining a spotlight on the Southern Tier.

Cornell Cooperative Extension is currently generating funding to create a Southern Tier Beer Trail that would showcase the breweries and distilleries in Broome, Tioga, and Chenango Counties.

Hess says the region’s craft beer scene is bringing in people from outside the area.

“We’ve been at the forefront of that.  Brew Central is a regional campaign in the Central New York Region and it’s taken off internationally.  They’re looking at the Central part of New York State a the craft beverage heart of American, not just the state,” said Hess.

Hess also showed off the new Greater Binghamton Travel Guide which highlights local sporting events, the arts scene, dining and nightlife, along with annual events such as the LUMA Festival.

Hess says every dollar spent on tourism statewide generates a return of about $7, which trickles down to local bars, hotels and eateries.

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