Some state money and increased local sponsorships is helping LUMA expand to a three-day event this Fall.
A news conference was held Monday at the Koffman Southern Tier Incubator discuss a wide range of additional attractions to complement the projection mapping festival.
Internationally renowned artists from Hungary, Spain, New York City and Binghamton will project interactive animations onto the George Harvey Justice Building, the former Crowley building and other historic structures in downtown Binghamton.
Those projections will now take place on two nights – Friday, September 7, and Saturday, September 8.
The addition of a Storytellers Conference on Sunday, September 9, makes it a three day festival.
Binghamton Mayor Rich David was an early supporter of LUMA, even though he admits that it was difficult to envision exactly what the organizers were planning.
“This is one more example of really innovative people who came up with an idea to highlight the great bones that this city has. By highlighting our buildings, by highlighting our cities, by highlighting our towns and by providing a reason to come into this town and spend a couple days,” said Muse.
Other additional attractions include restaurants serving dinner in the dark; Pneuhaus, which is large scale inflatable environments; an Eric Ross multi-media theremin concert at Christ Church; and an Afterglow late night party.
LUMA is receiving funding and support from the state’s I Love New York tourism program and the regional economic development council.
“Instead of us borrowing cool ideas that we might see in other nearby cities, New York City, Rochester, Syracuse, wouldn’t it be great to be on the ground floor of something that is cutting edge, that people have never seen before,” said David.
Thanks to a new sponsorship from M&T Bank, the Harvey building will be lit up using 17 projectors, a LUMA record.
And the Binghamton Philharmonic will perform four shows on both Friday and Saturday to accompany a choreographed light show inside United Presbyterian Church.
Organizers thanked Visions Federal Credit Union for having the vision to sponsor LUMA back in its first year, 2015.