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Now Hiring: Account Executive

The Account Executive works within established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and Digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. 

Essential Duties & Responsibilities:

  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on existing and prospective clients
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.

Requirements & Skills

  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience minimum of two years of experience in sales, preferably in the media field.
  • Valid driver’s license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Physical Demands & Work Environment
The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.  The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds. 

NOW HIRING: Integrated Digital Specialist

As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company.  

The IDS will be the market’s subject matter expert on digital advertising services and will work both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals.   

The IDS will achieve this by professionally and effectively selling Nexstar’ s digital advertising solutions (including but not limited to targeted video, email marketing, digital display advertising, SEO/SEM, and sponsorships) to advance client objectives.

 Responsibilities:

  • Implements digital advertising solutions to consistently grow and exceed revenue goals.
  • Establishes credible relationships with the business community.
  • Makes sales calls on existing clients and cold calls prospective clients.
  • Upselling assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Presents custom solutions to clients to meet their specific advertising needs.
  • Works with clients and station personnel to develop targeted digital display, video, social advertising campaigns, as well as other digital services such as CTV/OTT, SEM, and SEO.
  • Performs other duties as assigned.

Work experience and education required for position:

  • Bachelor’s degree in Marketing, Advertising or Public Relations, or a related field, or an equivalent combination of education and work related experience.
  • Minimum one year’s experience in sales, preferably in the media field.
  • Valid driver’s license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, and other office equipment.
  • The IDS must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

Special Skills Required:

  • Fluency in English.
  • Excellent communication skills, both oral and written.
  • Proficiency with Microsoft Office products (Power Point, Excel, etc.)

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Now Hiring: Local Sales Assistant

WIVT/WBGH News Channel 34 is looking for a dynamic Local Sales Assistant.  The ideal LSA will work within established Sales Department guidelines to provide support to help maximize station revenue opportunities.

Job functions:

  • Provide administrative support for a dynamic News 34 Sales team
  • Assist in creating Broadcast and Digital Sales packages and designing Marketing one-sheets
  • Maintain awareness of the most current traffic policies, practices and procedures
  • Enter orders, traffic and accounting data using computers and industry software
  • Communicate with and service Local advertisers as needed to answer inquiries and trouble shoot account issues.
  • Prepares forms and reports as requested
  • Monitor commercial inventory
  • Maintain files and other business records
  • Performs other duties as assigned

 Requirements & Skills:

  • High School diploma
  • Fluency in English
  • Excellent communication skills, both oral and written
  • Proficiency with Microsoft Word, Excel and PowerPoint a plus
  • Minimum one year’s experience in administrative support preferably in the sales or media fields
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Physical Demands & Work Environment:


The Local Sales Assistant must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.  The Local Sales Assistant must be able to lift, set up and operate equipment or items weighing up to 25 pounds. 

WIVT-TV / WBGH-TV IS AN EQUAL OPPORTUNITY EMPLOYER

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