Clear the Shelters

More than 1,100 animal shelters join with NBC, Telemundo stations to host Clear the Shelters™ Day

NEW YORK, N.Y. - On "Clear the Shelters Day" animal shelters and rescues will reduce or waive pet adoption fees to help families adopt a new pet  

The NBC and Telemundo stations’ #ClearTheShelters social media campaign kicks into high-gear with Snapchat featuring content from the stations’ campaign through its “Discover” section on August 18; Snap your adoption and send to 'Our Story' for a chance to be featured

Visit CleartheShelters.com to access a real-time pet “Adoption Tracker” and a list of participating shelters

NBC and Telemundo stations located in more than 70 cities in the U.S. and in Puerto Rico are joining with over 1,100 animal shelters and rescues to present the fourth annual Clear the Shelters™ pet adoption campaign this August. Launched earlier this month and culminating tomorrow with “Clear the Shelters Day,” local shelters and rescues will reduce or waive their pet adoption fees tomorrow to help families adopt a pet. Visit cleartheshelters.com to access a list of participating shelters and a real-time pet adoption tracker.  Since 2015, more than 150,000 pets have been adopted through Clear the Shelters™. 

“We’re thrilled to have the support from over a 1,100 shelters, our national sponsors Cat’s Pride and Hill’s Pet Nutrition as well as our Comcast and NBCUniversal family to help take Clear the Shelters to a whole new level this year,” said Valari Staab, President, NBCUniversal Owned Television Stations. 

To celebrate “Clear the Shelters Day” audiences everywhere are encouraged to join the stations’ #ClearTheShelters social media campaign by posting a photo of their favorite pet, including newly adopted pets on their social channels. This year, Snapchat returns as a repeat partner of the pet adoption campaign and will feature Clear the Shelters™ content in its “Discover” section on Saturday, August 18. Audiences all across the country will also be able to activate Snapchat filters that will complement the NBC and Telemundo stations’ Clear the Shelters™ campaign.

"The NBC and Telemundo Stations’ Clear the Shelters campaign has succeeded on so many levels. More people are visiting shelters, adopting and saving lives, and supporting and volunteering all year long.  We’re proud that our 2014 record-setting pet adoption campaign with NBC5 and Telemundo 39 in North Texas inspired a nationwide movement that has helped to change people’s perceptions of shelters, and resulted in thousands of pets finding new homes,” said Corey Price, Animal Services Manager, City of Irving. “With the support of the stations, along with more than 1,100 participating shelters including Irving, many more thousands of people will be able to experience the unconditional love that only a pet can bring to a family.” 

Clear the Shelters™ was initiated in 2014 in the Dallas-Fort Worth market as a partnership between NBC and Telemundo stations in the market (KXAS and KXTX) and dozens of North Texas animal shelters, including Irving Animal Services. The effort resulted in the adoption of more than 2,200 homeless animals, the most adopted in one day in North Texas. 

Shelters located in more than 70 cities including major DMAs like Los Angeles, New York, Philadelphia, Dallas-Fort Worth as well as in Puerto Rico, kicked off the pet adoption initiative earlier this month in advance of “Clear the Shelters Day” August 18 – the one day of the year where organizations reduce or waive pet adoption fees to help families find their perfect pet. This year, shelters are partnering with more than 100 NBC and Telemundo owned stations, and NBC affiliate stations from the following station groups: Capitol Broadcasting Company, Dispatch Broadcast Group, Hubbard Broadcasting, Nexstar Broadcasting Group, Raycom Media and Tegna Media, among others.  

For more information and news about the NBC and Telemundo stations’ Clear the Shelters™ pet adoption campaign including participating shelters/rescues, visit CleartheShelters.com. You can also follow the effort on Twitter, Facebook and Instagram by using the hashtag #CleartheShelters. To access information in Spanish, please visit DesocuparlosAlbergues.com and follow #DesocuparlosAlbergues.

Clear the Shelters™ is an initiative spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Clear the Shelters™ is sponsored nationally by Cat’s Pride® and Hill’s Pet Nutrition. 

About NBCUniversal Owned Television Stations 
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 40 NBC and Telemundo local television stations serving 28 markets, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 37 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere. 
 


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