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Excellus BCBS Encourages People to TAD: Take As Directed

Local medical professionals are stressing the importance of taking your medication as directed.
Local medical professionals are stressing the importance of taking your medication as directed. Excellus Blue Cross Blue Shield has created a superhero called TAD as part of an awareness campaign.

TAD stands for Take As Directed. Officials say too many people fail to finish taking the full number of antibiotics that a doctor prescribes. This can lead to surviving bacteria becoming drug resistant.

Excellus Regional President Kevin McGurgan says there can be other risks as well.

"Particularly with the elderly, when you think, if they stop taking their medication it could lead to a stroke, these are impacts that devastate entire families," said McGurgan.

On average, 125,000 people die per year from poor medication management.

Suzanne Whalen is the supervising pharmacist at UHS Vestal. She's encountered people who don't realize the importance of taking their pills properly.

"For the most part, a lot of pharmacists have a very personal relationship with their patients and we can actually discuss with the patients why they are not taking correctly," said Whalen.

For example, Whalen says for people who don't like to swallow large pills, sometimes two half doses using smaller tablets or capsules can be substituted. Or they might be able to take a liquid medication. To find out more about the TAD campaign, visit ExcellusBCBS.com/TakeAsDirected.
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