Whoever finishes highest among the four eligible drivers in the July 12 race at New Hampshire -- the first event in the Dash 4 Cash -- will collect a $100,000 bonus. That person as well as the next three highest-finishing series regulars at New Hampshire will qualify for the next Dash 4 Cash race, scheduled for July 19 at Chicagoland.
The final two events in the bonus program are Indianapolis (July 26) and Iowa (Aug. 2).
"This Dash 4 Cash brings a lot of attention to our teams, and it brings a lot of attention to our drivers," said Elliott Sadler, who is the current Nationwide points leader. "There's a lot of incentive - $100,000 is a ton of money for a Nationwide driver these days. Most of all, it brings a lot of attention to our sponsors. Our sponsors love it when you're part of the Dash 4 Cash, and we've been very fortunate enough the last couple of years to win a couple of these things each year and be a part of them."
If one drivers wins the Dash 4 Cash bonus at New Hampshire, Chicagoland and Indianapolis and then scores the victory in the Iowa race, that person will be awarded an additional $600,000, bring the total payout to $1 million.
Last year, Daytona was the first of four races in the Dash 4 Cash. Austin Dillon, Kyle Larson, Brian Vickers and Sadler were the four drivers eligible, since they were the top-points-eligible finishers in the previous Nationwide race, held at Kentucky. Sadler finished third at Daytona and collected $100,000.
"Daytona is kind of a wild car race, and anything can happen, so you've got to be up front all night to have a chance to be a part of the Dash 4 Cash going to New Hampshire," Sadler said. "I like the new format where it's four or five weeks in a row. Just that intensity carried on a lot of different style racetracks."
Sadler holds only a four-point lead over rookie Chase Elliott. Regan Smith is just eight points out of the lead. Smith won the Nationwide season-opener at Daytona in February.
Forty-five drivers are on the entry list for the Subway Firecracker 250. Kyle Busch, Kasey Kahne, Larson, Joey Logano and David Ragan are those Sprint Cup Series regulars scheduled to compete in this race.
Series: NASCAR Nationwide. Date: Friday, July 4. Race: Subway Firecracker 250. Site: Daytona International Speedway. Track: 2.5-mile oval. Start time: 7:30 p.m. ET. Laps: 100. Miles: 250. 2013 Winner: Matt Kenseth. Television: ESPN2. Radio: Motor Racing Network (MRN)/SIRIUS NASCAR Radio.