? Alcohol-impaired-driving fatalities in the past 10 years have declined by 27 percent from 13,472 in 2002 to 9,878 in 2011.
? In 2011, 9,878 people were killed in alcohol-impaired-driving crashes. These alcohol impaired-driving fatalities accounted for 31 percent of the total motor vehicle traffic fatalities in the United States.
? Traffic fatalities in alcohol-impaired-driving crashes decreased by 2.5 percent from 10,136 in 2010 to 9,878 in 2011. The alcohol-impaired-driving fatality rate per 100 million vehicle miles traveled (VMT) remained at 0.34 in 2011 (same as in 2010).
? An average of one alcohol-impaired-driving fatality occurred every 53 minutes in 2011.
? Of the 9,878 people who died in alcohol-impaired-driving crashes in 2011, 6,507 (66%) were drivers with a BAC of .08 or higher. The remaining fatalities consisted of 2,661 (27%) motor vehicle occupants and 710 (7%) nonoccupants.
? The rate of alcohol impairment among drivers involved in fatal crashes in 2011 was 4.5 times higher at night than during the day (36% versus 8%).
? In fatal crashes in 2011 the highest percentage of drivers with a BAC level of .08 or higher was for drivers ages 21 to 24 (32%), followed by ages 25 to 34 (30%) and 35 to 44 (24%).
? Only eight percent of adults age 21 plus said they would be ?extremely? or ?very? likely to drive home while buzzed, which represents a decrease of seven percent since 2005.
? Most notably, a higher percentage (49%) say they would ?always? get a ride, taxi or public transport rather than drive if they felt buzzed, an increase from forty-two percent in 2005.
? The percentage who say that they would be ?extremely? or ?very? likely to drive home while buzzed has decreased from 15% in 2005 to 8% in 2013.
? Half of all American adults (51%) and 6 in 10 of men ages 21-35 (60%) are familiar with the Buzzed Driving Is Drunk Driving campaign. Most of this awareness is driven by the TV advertising. In fact, 53% of adults said that they recently saw a Buzzed Driving TV PSA.
The national Ad Council survey was conducted online by Lightspeed Research, Inc. from January 9-18, 2013. The sample consisted of 512 U.S. adults ages 21+ from across the nation. The positive measurable results in the survey are reflective not only of Project Roadblock, but also increased law enforcement and other communications programs.