The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the National Highway Traffic Safety Administration (NHTSA). is committed to preventing buzzed driving during the holiday season. We are joining forces with the Television Bureau of Advertising (TVB), NHTSA, and the Ad Council for Project Roadblock, a multiplatform drunk driving prevention campaign.

Project Roadblock continues to demonstrate the power of local broadcast television to influence, persuade and affect social behavior, as well as TV broadcasters’ commitment to the safety of their communities

In fact, through continued support of Project Roadblock, and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 20% from 13,099 in 2004 to 10,497 in 2016. However, fatalities are up 1.7% since 2015

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