Schumer Co-Sponsors Electronic Cigarette Marketing Ban

Published 03/10 2014 04:24PM

Updated 03/10 2014 06:09PM

U.S. Senator Chuck Schumer is co-sponsoring new legislation that bans electronic cigarette companies from marketing their products directly toward children.

E-cigarettes are battery-operated devices that resemble traditional cigarettes and contain nicotine but not tobacco.

According to a recent medical study, kids who smoke electronic cigarettes are seven times more likely to smoke conventional cigarettes at some point during their lives.

Schumer says e-cigarette companies target children by having kid-friendly flavors or trendy labels.

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