The three day festival takes over the streets of downtown Binghamton this weekend.
The event features 66 arts and crafts vendors and nearly a dozen food carts to compliment the existing array of downtown eateries.
With the beautiful sunshine and pleasant temperatures, the festival could be shaping up to have record crowds.
"I saw some lawyers already hitting the food stands, saw a couple with their kids, so you know it's building, building, building. Tonight with our 6:00 Splash concert, that'll be huge, the after work crowd," said organizer Ron Sall.
This year's festival features an expanded Kids Zone sponsored by NBT Bank and organized by the Magic Paintbrush Project.
Children can play games for prizes and, of course, get messy with paint.
"This is the one time per year everybody gets to play with a Magic Paintbrush Project. We obviously serve families with individuals with developmental disabilities throughout the rest of the year, but this is the one time that everybody gets to come in and get in on the paint," said Jen O'Brien.
The 18 act musical lineup got started today at noon with the local band Salsa Libre. Tonight, Splash performs.
For a complete schedule of music and events, go to JulyfestBinghamton.com.
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