Holdrege Design officially became Idea Kraft on June 1st.
Ewelina Zajac-Holdrege remains the owner and creative director and the agency is still located within the newly renovated historic Lackawanna Train Station on Lewis Street in downtown Binghamton.
Idea Kraft specializes in packaging, blending, and website design.
Holdrege is originally from Poland but has worked for a local marketing firm and done freelance work before launching her own business last year.
She says she brings a European sensibility to her work.
"I really truly think that it's the quality we provide with the services, that we've really been recognized for. We take pride in our attention to detail and really crafting the visual language in every aspect, the color pallets, the typography, and the messaging," said Zajac-Holdrege.
Idea Kraft recently worked on new graphics, marketing and web design for Progressive Dental.
Holdrege says she's happy to be a part of the growing downtown Binghamton economy.
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