The event is expected to attract more than 1,000 athletes and up to 5,000 spectators to the city.
There will be professional, amateur, and public cycling races, a 5k run, youth races, a Crossfit competition, a health and wellness expo, and a preview of the upcoming Binghamton Restaurant Week.
For more than two decades the Chris Thater races have been at Recreation Park on Binghamton's west side, but they were moved back to downtown to help raise awareness of the memorial's main message of "don't drink and drive."
"Our goals in making the move were to increase awareness amongst our primary demographic of the impaired driving problem, that being 21 to 34 year-olds. There are a lot more of that age group downtown with the student housing, the lofts and restaurants and bars down here than there are at Rec Park," said Chris Marion, the Broome County STOP DWI coordinator.
Chris Thater, an avid cyclist, was 23 when he was killed by a drunk driver near Harpursville in 1983.
SEFCU is this the presenting sponsor of the races.
"There is something for everyone with a focus on family, fun, and wellness, all of which are huge parts of what SEFCU is all about. This event is not just a bike race, it's a community event and we are very proud and honored to partner with Broome County STOP DWI," said Kathy Lanni, the SEFCU Community Support Executive.
The races are this Saturday and Sunday.
For a complete schedule of those, a look at the race track, registration information and other events, visit BCSTOPDWI.com or the event's Facebook page.
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