Marketing and Communications Specialist

The Greater Binghamton Chamber of Commerce (GBCC)

Marketing and Communications Specialist
Position Description

Reports To:           Vice President of Membership Services

Supervises:           No supervisory duties

Agency Background: The Greater Binghamton Chamber of Commerce (GBCC) is a nonprofit organization with over 800 business and nonprofit members, serving the region of Broome County, New York. We help organizations of all sizes connect, collaborate, and succeed through education, advocacy, networking, and community involvement.  Our aim is to support the existing local business community and the attraction of new businesses to the region through mem­ber-driven programs and services, the devel­opment of strategic community partnerships and effective political advocacy.  We help to provide organizations with the tools, resources, and an environment for success, empowering growth.  We have several affiliated organizations that promote economic growth through tourism and education including Visit Bing, Greater Binghamton Educational Outreach Program and Southern Tier Welcome Center.

Position Overview:  The Marketing and Communications Specialist is responsible for the Greater Binghamton Chamber’s successful management and implementation of the organization’s overall communications strategy, marketing plan, day-to-day communication operations, website management, social media, and media relations under the direction of the Vice President of Membership Services.  The primary focus of the Marketing and Communications Specialist is to support the organization’s goals and objectives by providing outstanding external communications to our members, key stakeholders and the community at large.   As a member-based organization, the communications division must effectively communicate the value proposition of the Chamber utilizing a myriad of tools, but with limited financial resources.  The Marketing and Communications Specialist must understand and know how to effectively communicate how the various Chamber divisions work “in concert with one another” and how this work provides member value.  The Marketing and Communications Specialist plays a vital role in helping each division achieve their membership dues and non-dues revenue objectives.  The Marketing and Communications Specialist works collaboratively with staff to align the organization’s strategic objectives across departments so that events, programs, marketing, communications, programs and policy positions serve the needs of our members and the organizational business objectives. This position requires direct and hands-on oversight of the chambers’ various websites, social media tools, weekly and quarterly member communications, special adhoc communications, event & program fliers, annual business directory and quality of life guide, coordination of marketing and budgeting functions.

Performance Responsibilities:

Member Communications

  • Create and edit Weekly emails
  • Post promotions on Social Media – Facebook/LinkedIn/Twitter
  • Work with Membership team to develop and implement a sustainable social media campaign
  • Work closely with program/event managers on all visual and message presentations for consistency and accuracy
  • Manage production of the annual Business Directory & Quality of Life Guide and the monthly printed newsletter
  • Create and adhere to annual budget of income and expenses
  • Advertising development and placement
  • Create and coordinate articles
  • Coordinate and manage external graphic design work
  • Coordinate publication printing
  • Oversee distribution
  • Serve as on-staff photographer and create shot lists for contracted photographers

Media Relations

  • Provide collaboration, writing and distribution of opinion pieces and letters to the editor as directed
  • Maintain and nurture relationships with journalists, PR colleagues, and Chamber spokespeople
  • Write or review and edit all written communications, including news releases, public service announcements and reports to ensure that they are well-written, effective and consistent with Greater Binghamton Chamber & Public Policy message
  • Pitch stories to journalists and responds to incoming requests from journalists and sends appropriate background information

Web Site Content

  • Manage content and of the Greater Binghamton Chamber websites
  • Ensure the Events Calendar is up to date with all events and meetings from all departments
  • Manage and troubleshoot online business directory, membership and events platform (ChamberMaster)
  • Oversee Greater Binghamton Chamber domain name registrations

Strategic Planning

  • Regularly review existing communications tools and practices and looks for ways to improve them
  • Help senior leadership envision and develop long-term strategic plans to grow the organization and achieve program goals
  • Develop annual marketing strategy, plan and calendar to utilize and leverage available resources
  • Develop successful strategies for branding the Chamber
  • Benchmark and utilize best practices within the industry to improve operations and performance across organizational divisions;
  • Work closely with senior staff to establish and carry out strategic objectives

Other Duties

  • Relationship building with members and prospective members
  • Staff events and programs as appropriate
  • Provides coverage for front desk as necessary

Preferred Experience and Skills:

  • Bachelor’s degree in journalism, public relations, marketing or related field
  • 2 + years relevant work experience (advanced education may compensate for some work experience)
  • Completed reporting and editing course work, proficient with AP Style
  • Experience in writing, editing and managing publications
  • Ability to manage multiple tasks and an ability to prioritize projects
  • Working knowledge of MS Office Suite, HTML, Publisher
  • Demonstrated working knowledge of WordPress, Adobe Photoshop CSS templates and email systems
  • Demonstrated excellent written and verbal skills
  • Demonstrated creativity, professional skills, demeanor and work ethic
  • Ability to professionally advocate on behalf of the Chamber
  • Ability to work under tight deadlines in fast-paced office environment
  • Demonstrated ability to develop strategic plans and successfully implement tactics
  • Ability to learn and successfully utilize a membership database software program
  • Strong attention to customer service details and a positive customer experience
  • Ability to work a flexible schedule including weekend and/or evenings as required by events

Position is full-time, salaried, includes company 401k contribution, paid holidays, personal time and vacation, also includes health insurance, dental insurance, long-term and short-term disability and life insurance. To apply for the position, submit resume and cover letter via email Attn: Jennifer Conway, President and CEO, email: president@greaterbinghamtonchamber.com


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